After a disaster strikes, the trucks are deployed to help clean clothes for families who need us the most; renewing a sense of hope and optimism during a difficult time.
Tide Loads of Hope has been able to provide clean clothes for over 90, people. Tide Loads of Hope powered by Tide Cleaners provided free laundry services to front-line responders and their families across the United States so they had one less thing to worry about.
The program cleaned over 1. To help provide a deep clean, Tide launched Tide Hygienic Clean. As a heavy-duty deep cleaning laundry detergent that removes visible and invisible stains, Tide was able to provide the best clean for consumers, especially while their standards and needs were increasing in Over the last 75 years the people at Tide have worked hard to change the way laundry is done and are not stopping now.
Learn more about Tide Ambition here. Our heritage - celebrating the last 75 years. This is a powered device which "combines ultrasonic energy waves with a powerful Tide Buzz Ultrasonic Cleaning Fluid to break up tough stain particles and knock them out of fabrics. The big new launch for was Tide Stain Release, an in-wash booster, to improve cleaning results.
Among other initiatives it offers a mobile laundry service to families forced to leave their homes as a result of storm damage. The group also licenses the Tide name for Tide Dry Cleaners, a chain of franchised dry cleaning stores.
It began testing a home laundry pickup and delivery service in Chicago in under the banner Tide Spin. Gradually, however, new advances in technology had allowed these two functions to be differentiated for better efficiency.
The first development was the refinement of the manufacturing process to produce flakes, which could be more easily dissolved in the laundry tub, and saved customers the inconvenience of having to hand-cut the soap themselves.
This led to the launch of Ivory Flakes in around as a separate product from the original Ivory bar. The introduction of the first washing machines at around the same time created further demands upon the process, leading to the introduction of Chipso in around This was a more coarsely flaked soap with added chemicals which were more effective at removing stains without necessitating the sort of labour-intensive scrubbing action of a handwash.
Supported by a major marketing campaign, it quickly established itself as America's top-selling packaged soap. Further refinement led to the development of a process for producing soap in granules, which dissolved even faster in water.
Already manufactured in coarse powder form, it was quite well-established in areas in the Mid-West because its formula was designed to combat the high mineral deposits in local water supplies, which reduced the ability of ordinary soaps such as Ivory to lather properly. The next breakthrough came from further experimentation with a process initially developed in Germany during World War I. Because of the scarcity of soap during the war, German scientists had been forced to develop a synthetic detergent actually derived initially from cattle bile.
Although expensive to produce and foul-smelling, it did have one major advantage in that, unlike traditional soap, it worked with highly mineralised hard water but didn't leave behind a tell-tale curd or scum. The first year of peace after World War II marked another important watershed for the company. Although it had achieved some success with the launch of Dreft a decade earlier, that product had significant disadvantages as well.
It did lather in hard water without leaving a scum, but it wasn't especially effective at removing ground-in dirt from fabrics. This was baptised Tide, to suggest the power of the sea, and of a freshly swept beach. The latter point was especially important since most housewives quickly came to equate the power of the wash with the abundance of its suds. As the brand's distribution spread, so did its popularity, and by it outsold all the company's other brands.
The company was already well-experienced in radio sponsorship, which it had used skilfully on behalf of Oxydol since the s. For Tide, though, the company tackled the newest development in mass communication, television.
In , Tide was the first laundry detergent to run a commercial, depicting a woman hanging clothes out to dry on a beach before wrapping her child in a freshly laundered towel: "The cleanest clean under the sun". As its existing brands, such as Oxydol, fell behind Tide as well as synthetic detergents introduced by competitors, the company set about bolstering its position with a second brand, Cheer, launched in , its powder artificially coloured blue to differentiate it from Tide.
However the company's lead product has retained its position as the dominant brand in its market, consistently widening its lead over all potential rivals. The ACS established the chemical landmarks program in to recognize seminal events in the history of chemistry and to increase public awareness of the contributions of chemistry to society. Dreft, composed of an alkyl sulfate, represented a breakthrough because it cleaned clothes in hard water -- a particular benefit for residents from the Midwest to the Rocky Mountains -- without leaving curds.
But it did not clean heavily soiled clothes well. But the builders left clothes harsh and stiff because the chemicals, usually sodium phosphates, reacted with the water's hardness to form insoluble deposits that could not be rinsed away.
But one researcher, David "Dick" Byerly, refused to shelve what became known in the company as Project X. He tried sodium pyrophosphate as the builder.
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