How to book Rand to speak at your event, tweet about your groundbreaking ICO kidding! Please don't , or get in touch via email. For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research software startup, SparkToro. It's the total opposite of advertising. It requires a large, upfront investment of creativity, technical investments, and elbow grease, and the returns will initially be small or nonexistent.
It's only after months or years that SEO begins producing great value, but when it does, it can dwarf the ROI you get from paid investments. The high upfront costs and challenges are what keep the field thin enough to make standing out a true competitive advantage.
Almost everything in SEO that sounds too good to be true cheap links, instant rankings, guaranteed success, etc is. There is nothing an SEO professional should ever do that they shouldn't be able to clearly, easily explain to you.
Don't hire someone who "can't share the secret sauce. Never, ever, host on a free web-host or a free subdomain host like mysite. There's little in the way of stopping Fishkin's Moz now. Out of a sheer desire to add an immense amount of value and transparency to the field, the company has become the leading authority in SEO today. If anyone at all is interested in SEO, it's clear that turning to Moz is the best bet, both for educational resources and for tools to assist you along in your journey.
But Fishkin plays down his success. Largely concerned about paying back his investors and ensuring his staff are well paid and cared for, he simply wants to continue adding value to the world and hopes to help the millions upon millions of people that are continually turning to SEO year after year in an effort to boost their visibility on the web. This is a BETA experience. You may opt-out by clicking here. More From Forbes. May 6, , am EDT. Feb 9, , am EST.
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